Thursday, February 8, 2007

DC producing World of Warcraft action figures


No need for introductions here. Here's an excerpt from the press release:
DC Unlimited, the new brand launched by DC Comics to license and promote the world ' s greatest pop culture characters and stories, is proud to announce the release of a line of action figures based on World of Warcraft, the popular Blizzard Entertainment Massively-Multiplayer Online Role-Playing Game (MMORPG). The collectibles will be unveiled next month at New York ' s American International Toy Fair and will be distributed worldwide in both mass market and specialty channels.

The Warcraft franchise has been a pillar of gaming culture for over a decade and remains the world ' s largest-selling strategy video game with over 19 million copies sold. With over 7.5 million subscribers worldwide, the game creates a unique and interactive environment, allowing for thousands of simultaneous player adventures. World of Warcraft has also been America ' s top-selling PC game since its release in November of 2004.

Nice to see the comics and gaming industries are getting ever closer. First the Halo graphic novel from Marvel, then the Killer 7 comics from Devil's Due (expect impressions next week) and now this. Good news for those of us who keep an eye on both the games and comics industries. I wouldn't be surprised if we saw the rise of a company that deals with anime, gaming and comics sometime in the future.

Of course, considering how vast teams working on a high-profile product in any of those industries tend to be, this would require a massive organization chock full of specialists, outsourced staff and a buttload of lawyers.

Head over to Newsarama for the full press release.